Privacy Policy | Complete Family Protection
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Privacy Policy

Last Updated: April 11, 2026

Complete Family Protection ("we," "us," "our") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your personal information when you visit our website, submit a form, or interact with our marketing materials.

We do not sell your personal information to data brokers, and we never share it with other marketing companies for their own marketing.

Information We Collect

We may collect personal information when you visit our website, fill out a form, subscribe to communications, or interact with our ads. This information may include:

  • Name, address, email address, phone number
  • Age, date of birth, zip code
  • Veteran status, military branch, years of service
  • Medicare enrollment status (Parts A and B)
  • Current insurance coverage details (carrier, plan type, premium amount)
  • Health-related information provided voluntarily on application forms (such as tobacco use, height, weight, or medical history)
  • Spouse or dependent information if voluntarily provided
  • Internet activity information, including IP address, browser type, pages visited, and referring URL

How We Use Your Information

We use the information we collect to:

  • Respond to your inquiries and requests for insurance information
  • Provide insurance quotes, plan comparisons, and policy services
  • Schedule and conduct appointments with licensed agents
  • Communicate with you about your policy or application status
  • Send marketing communications you have consented to receive
  • Improve our website, services, and customer experience
  • Comply with legal and regulatory obligations
  • Detect, prevent, and address fraud or misuse

How We Share Your Information

We do not sell your personal information, and we do not share it with other marketing companies for their own marketing.

California law defines "sale" and "sharing" more broadly than an exchange for money. Because we work with advertising and analytics partners to measure our marketing, some of those disclosures may count as "sharing" under that definition. You can opt out at any time using Your Privacy Choices.

We may share your information with:

  • Licensed insurance agents and carriers in order to provide you with quotes, plan options, and enrollment services
  • Service providers who assist us in operating our website, processing data, or conducting our business, provided they agree to keep your information confidential
  • Analytics and advertising partners who help us deliver and measure our marketing (you may opt out of this type of sharing as described below)
  • Legal or regulatory authorities when required by law or when we believe disclosure is necessary to protect our rights, your safety, or the safety of others

We do not share your personal information with other marketing companies for their independent use.

Cookies and Tracking

We use cookies and similar tracking technologies to enhance your experience, gather usage information, and track visits to our website. You can control cookie preferences through your browser settings. Disabling cookies may affect certain features of the website.

We may use third-party analytics tools (such as Google Analytics and Meta Pixel) to understand how visitors interact with our website and ads. These tools may collect information about your browsing behavior across websites.

Data Retention

We retain your personal information for as long as necessary to fulfill the purposes described in this policy, comply with legal obligations, resolve disputes, and enforce our agreements. If you request deletion of your information, we will process your request in accordance with applicable law.

Data Security

We implement commercially reasonable security measures to protect your personal information, including SSL encryption, password-protected databases, and access controls. However, no method of transmission over the Internet or electronic storage is 100% secure, and we cannot guarantee absolute security.

We do not store Social Security numbers, credit card numbers, or banking information on our servers after a transaction is complete.

SMS and Text Messaging

If you provide your phone number and consent to receive text messages, the following applies:

  • You may receive text messages related to your inquiry, appointment reminders, policy information, or marketing communications.
  • Message frequency varies. Message and data rates may apply.
  • Consent to receive text messages is not a condition of purchasing any product or receiving any service from us.
  • You may opt out at any time by replying STOP, END, CANCEL, UNSUBSCRIBE, or QUIT to any message. We will send one confirmation message and then stop.
  • For help, reply HELP or contact us at (866) 615-7250.
  • We do not share your mobile number, your SMS opt in, or your consent information with any third party for any purpose other than delivering the messages you asked for.
  • Carriers are not liable for delayed or undelivered messages.

Children's Privacy

Our website, products, and services are directed to individuals who are at least 18 years old. We do not knowingly collect personal information from anyone under 18. If we become aware that we have collected information from a minor, we will take steps to delete it promptly.

CAN-SPAM Compliance

We comply with the CAN-SPAM Act of 2003. All marketing emails include a clear identification of the sender, a valid physical address, and a working unsubscribe mechanism. Unsubscribe requests are processed within 10 business days.

Notice to California Residents

If you live in California, state law (the California Consumer Privacy Act and California Privacy Rights Act) gives you specific rights regarding your personal information.

Categories of information we collect

  • Identifiers (name, address, phone number, email)
  • Protected classification information (age, veteran status)
  • Commercial information (policy type, premium, carrier)
  • Internet activity information (browsing history, interactions with our website and ads)

How we use this information

To respond to your requests, provide insurance quotes and policy services, conduct marketing and analytics, comply with legal obligations, and protect against fraud or misuse.

Selling or sharing information

We do not sell your personal information in exchange for money. However, California defines "sale" to include disclosures for other valuable consideration, and defines "sharing" to include disclosures for cross-context behavioral advertising. Because we work with advertising and analytics partners to deliver and measure our marketing, some of those disclosures may fall within those definitions. You may opt out at any time through Your Privacy Choices.

Your California privacy rights

  • You may request to know what personal information we have collected and how we use it
  • You may request a copy of specific pieces of personal information we collected about you
  • You may request deletion of your personal information
  • You may request correction of inaccurate personal information
  • You may opt out of the sale or sharing of personal information for cross-context advertising
  • You may request limits on the use and disclosure of sensitive personal information
  • You will not be discriminated against for exercising any of these rights

Do Not Track signals

Some browsers offer a "Do Not Track" setting. There is no common industry standard for how it should be handled, and our website does not currently respond to Do Not Track signals. We also do not currently detect Global Privacy Control signals automatically. You can still opt out at any time through Your Privacy Choices.

How to exercise your rights

You or your authorized agent can submit a privacy request by calling (866) 615-7250 or by emailing [email protected]. We will verify your identity before fulfilling your request as required by law.

Your Privacy Choices

You can tell us to stop sharing your personal information for advertising, and you can limit how we use sensitive information, whether or not you live in a state that requires us to offer it. We honor these requests from everyone.

Do Not Sell or Share My Personal Information

To opt out of the sharing of your personal information for cross-context behavioral advertising, contact us by either method below and say you want to opt out. We do not require you to create an account first.

Limit the Use of My Sensitive Personal Information

Some of what we collect is sensitive, including health information and Medicare enrollment status. You may ask us to limit its use to providing the services you requested. Use the same methods below.

Global Privacy Control

Some browsers and browser extensions can send a Global Privacy Control signal. Our website does not currently detect these signals automatically. If you use one and want your preference recorded, contact us using either method below and we will process your request the same as any other opt out.

Submit a privacy request

Phone: (866) 615-7250

Email: [email protected]

An authorized agent may submit a request for you. We will verify your identity before acting on it, as the law requires. We will not treat you differently for exercising any of these rights.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated "Last Updated" date. Changes apply only to information collected after the effective date of the revision.

Contact Us

Questions about this policy, or want to make a privacy request? Reach us any of these ways:

Complete Family Protection

3300 N Ashton Blvd STE 340
Lehi, UT 84043

Phone: (866) 615-7250

Email: [email protected]

See also our Terms and Conditions, which cover your use of this website and the consent you give when you contact us.

Complete Family Protection is a licensed, independent insurance agency and is not connected with or endorsed by the United States government, Medicare, or any other government agency. We do not offer every plan available in your area. Please contact Medicare.gov, 1-800-MEDICARE, or your local State Health Insurance Program (SHIP) to get information on all of your options.
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